2. Offer Guest Checkout: Allow customers to purchase without creating an account.
Approximately 24% of shoppers will abandon their shopping cart if they are required to create an account before completing the checkout process. This step is often viewed as an unnecessary hurdle that adds extra time to the purchasing process.
3. Use Exit-Intent Popups: Employ exit-intent popups that trigger when a user’s cursor moves towards the browser’s close button.
Use these pop ups to offer discounts, incentives, or capture email addresses for retargeting.
4. Live Chat Support: Offer real-time customer support through live chat to help customers with any issues they encounter during the checkout process.
5. Social Proof: Display customer testimonials, ratings, and reviews to build credibility and trust.
6. Retarget Abandoned Carts: Use retargeting ads/cart abandonment email campaigns to remind customers of their abandoned items. You can offer a discount to give them the extra push they need to complete checkout
7. Enable ‘Add to Cart’ from All Pages: Make it easy for customers to add items to their cart no matter where they are on your site.
8. Use a Mini Cart: Let customers view their cart contents without leaving the current page.
9. Introduce Delivery Options and Prices Early: Avoid last-minute surprises by disclosing delivery details upfront.
10. Multiple Delivery Options: Offer a variety of shipping methods to meet different needs.
11. Try Cross-Selling and Upselling: Suggest related products or upgrades to increase order value.
12. Allow Payment with Different Options: Cater to customer preferences with diverse payment methods.
13. Optimized Website Performance: Ensure fast loading times and smooth navigation.
14. A/B Testing and Analytics: Continuously monitor your cart abandonment rate and use A/B testing to experiment with different strategies. Analyze the results to refine your approach.
By implementing these tactics, you can create a more seamless and reassuring checkout experience that encourages customers to complete their purchases and thus increase your conversions.
