This 5 step process will boost your sales no matter the kind of product you sell. It requires patience and consistency but is sure to work for you if you stick to it.
Step 1: Create an Irresistible offer for the product you sell
Your offer should be so good that people will feel stupid for not taking it, the value should far outweigh the price of the product/service
Step 2: Create a compelling lead magnet
In marketing, A lead magnet is simply something valuable you give out in exchange for people’s contact details (phone number, emails etc.)
When selecting your lead magnet you focus is not on selling right away; it’s about providing value upfront. So Create an offer that deeply addresses one of the pain points of your target audience and then offer it to them for FREE.
The job of the lead magnet is to attract people, most people can’t pass up on getting something valuable for free. So make your lead magnet very valuable but most importantly make it closely related to the actual product you want to sell so you don’t end up attracting people who will be totally uninterested in your main product or service.
Step 3: Create an Opt-In Page
An opt-in page will help you exchange your lead magnet for your target audience contact details.
– On your optin page, talk about your FREEBIE and the specific pain point(s) it addresses.
– Ask them to provide thier email so you can send the freebie to them (There should be a form on the page for this purpose. Keep it simple; first name and email is all you need)
Step 4: Create a sales page for your main offer (this is what you’re actually selling)
– Immediately they fill in their details on your optin page they would get redirected to your main sales page.
– If your copy is good and your offer is super good some will buy, others will exit but don’t worry you have their emails already.
This brings us to step 5
Step 5: Create an Email Sequence for automated followups
– The first goal of your email sequence is to deliver on your promise = Send them the freebie you promised them and make them feel special (This helps build trust)
– If your freebie delivers on its promise they’ll even trust you more.. At this point they’re no longer cold audiences (you’ve warmed them up)
– Your subsequent emails should be a good mix of more valuable content + sales pitches featuring your main offer + tangible proof that what you sell works
Now at this stage this is what your funnel looks like:
Traffic source >> Optin page (lead magnet) >> Sales Page (main offer) >> Email followups
Now focus on driving massive traffic to your Opt-in Page consistently and watch both your audience and your sales grow
If you are driving traffic to your opt-in page consistently for 6-12months, you would end up building a very large list of people who are super interested in what you sell.
You can sell and resell to them as much as you want, just keep creating irresistible offers from time to time.
PS: You can always tweak your offer and your emails to get better results, you can perform A/B tests to compare results to see what works best
Need all this done and setup for you?
Send our team a message using this email: team@edigitals.com.ng
